Purg PlazaIn conjunction with its opening of the new Purgatory Lodge and its renovation of Purgatory’s base - Pine Needle Mountaineering, one of Durango’s most respected purveyors of skiing, climbing equipment and outdoor apparel, will open a new outpost in Purgatory Lodge featuring the first store in the Durango area dedicated to telemark, all-terrain (AT) and back country skiing. The store will feature telemark and AT rentals, sales and offer lessons, plus all the gear you need to learn and enjoy this rapidly growing segment of the ski industry. Pine Needle will also offer back country guided ski trips to some of the best powder stashes in the San Juan Mountains. Pine Needle offers select soft goods from Patagonia, North Face, Arcteryx, and other fine outdoor wear manufacturers. Locals know Pine Needle owner, Keith Rousch as a savvy and trend-spotting retailer and DMR is proud to welcome Keith to Purgatory Village. - Purgatory Lodge will house “Everything Durango” a unique store that will feature the top selling merchandise from some of Durango’s best known downtown retailers. Imagine one-stop shopping for the best offerings from Rocky Mountain Chocolate Factory, Durango Coffee Company, Durango Kid, Appaloosa Trading Company, Durango Candle Company, Durango & Silverton Railroad Gift Shop, Dietz Market, and other local favorites. The Everything Durango Store will feature all your favorite Durango souvenirs and unique gifts under one roof ... and all without having to feed a parking meter! - Our newest slopeside shop, called LogoZ, will offer great DMR, Purgatory and other favorite logo wear in a shop that has branded apparel for every member of the family. Conveniently located on the 2nd floor of the Village Center, next to DMR’s child care center, ski school desk and rental shops, LogoZ will offer great new logo wear at family-friendly prices. - The Village Market and Deli will provide a year round general store and deli with fresh pastries, fantastic soups and sandwiches and an amazing array of groceries from Nature’s Oasis, Burt’s Bees, Colorado Food Showroom, and Needles Country Store. And in the back, the new Village Wine Cellar offers great liquor and wine selections in a stone cellar setting. Whether you need a great breakfast spot to get your coffee, read the paper and get the latest grooming report, or a fast, healthy, heart-warming lunch, or a great place to pick up a bottle of wine and some groceries for that special meal in the condo ... the Village Market & Deli is for you. - DMR welcomes Thru the Lens back to the Purgatory Village plaza complete with its full array of mountain photography ... and its locally famous period attire so your family can get their portrait taken dressed in Wild West and/or Victorian era clothing. Create family memories on the slopes or in these fantastic costumes and capture it on film to share with all your relatives and friends. - Plus, great new and improved offerings from Bubba’s Boards, Halfway to Heaven, Bahama Mama’s, Purgatory Sports, and Village Coffee Company. Together with the brand new village plaza improvements, this retail mix will provide one of the most diverse and fun shopping experiences in the ski industry. And, combined with Purgatory’s new and upgraded restaurants and bars, you can spend hours resting those legs for the next morning’s powder. Please come support our local retailers and experience the new Purgatory Village shopping scene.  
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village, DMR announces the following new retail venues and offerings that dramatically enhance the shopping experience for skiers and their families including:
